Zcalable Solutions is a boutique marketing consultancy that offers business marketing solutions focused on helping tech brands scale through a partner-led growth strategy. We cut through the clutter with clear strategic marketing, precise execution, and measurable outcomes, including MDF programme optimisation.
At Zcalable Solutions Ltd, we specialise in delivering innovative business marketing solutions that cater to diverse business needs. Our commitment to providing top-notch marketing services includes AI-enabled campaigns and programs, as well as MDF programme optimisation tools that drive efficiency and growth. With 20 years of experience in the IT Business & Consumer tech space, we offer everything from hands-on execution to strategic marketing advisory. Whether you require a platform to run your MDF programme or a partner-led growth strategy, we have built the solutions to support your success.
We are building something new: the MDF Intelligence Platform, a cutting-edge solution designed for vendors, distributors, and resellers to track, analyze, and optimize MDF spend. With AI-powered recommendations, pipeline attribution, and campaign playbooks, this platform supports your partner-led growth strategy and enhances your MDF programme optimisation. Currently in early access, book a call to discover how our business marketing solutions can elevate your marketing services.
Mikael Zeitlin is a channel and partner marketing specialist with over 20 years of experience in global IT, consumer tech, and B2B ecosystems. He has successfully led go-to-market (GTM) strategies, partner programmes, and MDF programme optimisation for renowned brands such as AMD, Western Digital, Targus, and Logitech, focusing on measurable outcomes throughout the EMEA region.
This extensive hands-on experience informs everything Zcalable Solutions creates. The MDF Intelligence Platform is not a theoretical concept; it is developed from two decades of insights into where MDF programmes often break down, where pipeline attribution remains unmeasured, and where partner potential is overlooked, ultimately enhancing partner-led growth strategies.
Based in the UK, Zcalable Solutions is built for the EMEA market and powered by Nordic precision, offering strategic marketing and business marketing solutions that drive success.
Topics Discussed in the Channel Marketing Champs podcast: ⏳ Mikael's insights on MDF programme optimisation, partner-led growth strategies, and the future of strategic marketing in the channel - featured on Channel Marketing Champs.
Link to Podcast:
MDF: The One TLA to Rule Them All (feat. Mikael Zeitlin) - Channel Marketing Champs | Podcast on Spotify
https://open.spotify.com/episode/1cH0UZARbdvSCk0gcwP3Sm?si=nqjRXYqFQW2b0-a8eY5QOA