Founder-led channel & partner marketing, built from the inside

Mikael Zeitlin is a channel and partner marketing specialist with over 20 years of experience in global IT, consumer tech and B2B ecosystems. He has led go-to-market strategies, partner programmes and MDF programme optimisation for renowned brands including AMD, Western Digital, Targus and Logitech, focusing on measurable outcomes throughout the EMEA region.

That experience is the foundation of everything Zcalable Solutions creates. Having sat on the vendor side for two decades, Mikael has seen — repeatedly and first-hand — where channel and partner programmes succeed and where they quietly fail: where MDF programmes break down, where pipeline attribution goes unmeasured, and where partner potential is overlooked.

He founded Zcalable Solutions to bring that practitioner's perspective to tech brands as a specialist consultancy — and to build the software he wished had existed. The MDF Intelligence Platformis not a theoretical concept; it's developed directly from those two decades of insight into how to make MDF spend measurable and partner-led growth accountable.

Zcalable Solutions is built for the EMEA market and powered by what Mikael calls Nordic precision: clear strategy, precise execution and measurable outcomes — without the hype that fills so much of the channel-marketing conversation.