Partner Marketing
What Is Partner-Led Growth? And Why It Matters for Tech Brands
Partner-led growth explained: what it means, how it differs from a direct sales motion, and how EMEA tech brands use their ecosystem to scale efficiently.
Read articleInsights
Practical thinking on channel marketing, partner-led growth, go-to-market strategy and Market Development Funds — written from first-hand, vendor-side experience.
MDF
How to Measure MDF ROI: A Step-by-Step Framework
A practical, step-by-step framework for measuring MDF ROI — including the formula, the data you need, and how to attribute partner pipeline to fund spend.
Read articleMDF
MDF vs Co-op Funds: What's the Difference?
MDF vs co-op funds compared across timing, performance basis, flexibility, and best use case — a side-by-side table to help you pick the right channel funding model.
Read articleMDF
What Are Market Development Funds (MDF)? A Practical Guide
A clear, vendor-side definition of Market Development Funds (MDF): what they are, how they work, and how to run them so they actually drive partner pipeline.
Read articleStrategy
Strategic Alliances, Partner Ecosystems and Go-to-Market Growth
How strategic alliances and partner ecosystems drive go-to-market growth for tech brands — and the operating model that makes ecosystem-led growth work.
Read articleStrategy
AI Marketing: The Future of Tech Brand Growth
How AI is reshaping channel and partner marketing for tech brands — from MDF optimisation to pipeline attribution — and where it actually moves the needle.
Read articleReady to scale through the channel?
Book a free 30-minute discovery call with Mikael Zeitlin to pressure-test your channel, partner-led growth, or MDF strategy.