Early access
The MDF Intelligence Platform
Track, analyse and optimise Market Development Fund spend in one place — with AI-powered recommendations, pipeline attribution and campaign playbooks. Built for vendors, distributors and resellers, from two decades on the vendor side.
The problem
MDF is powerful — and consistently wasted
Most MDF programmes can't answer the one question that matters: what pipeline did this spend create? Funds go unclaimed, get spent on low-impact activity, and generate results nobody attributes back to the budget. At review time, the programme can't prove its value — so it's the first line questioned.
The MDF Intelligence Platform was developed from two decades of insight into exactly where MDF programmes break down, where pipeline attribution goes unmeasured, and where partner potential is overlooked. It's not a theoretical tool — it's the software a vendor-side practitioner wished existed.
Features
Everything you need to run MDF as a growth engine
Four core capabilities that turn fund management from admin into accountable investment.
MDF tracking & management
A single view of fund allocation, claims and utilisation across partners and markets — so nothing goes unclaimed or untracked.
Pipeline attribution
Connect MDF-funded activity to the pipeline and revenue it generates, by partner, activity and market. Turn ROI from a guess into a number.
AI-powered recommendations
Guidance on where to allocate the next pound of MDF for the best return, learned from your programme's own performance data.
Campaign playbooks
Proven, repeatable through-partner campaign templates partners will actually run — so funds drive activity that converts.
Pipeline attribution
From “we spent the budget” to “here's the pipeline it built”
The platform's core job is attribution: linking every funded activity to the partner-sourced and partner-influenced pipeline it produced. That single capability changes the conversation — MDF stops being a cost to defend and becomes an investment to scale.
- See ROI by partner, activity and market
- Spot which playbooks convert and which don't
- Reallocate funds to what actually works
Who it's for
Built for both sides of the funds relationship
Vendors
Allocate MDF with confidence, hold partners accountable for outcomes, and prove programme ROI at budget time.
Distributors
Manage funds across many vendors and resellers, reduce claim friction, and demonstrate the value you add in the middle.
Resellers
Claim and deploy funds against campaigns that actually convert, with playbooks that make execution straightforward.
Early access
Be among the first to run MDF with intelligence
The MDF Intelligence Platform is in early access. Request a demo or early access and we'll show you how it applies to your programme — and discuss whether MDF programme optimisation consultancy can accelerate the results.
- A walkthrough tailored to your channel
- An honest read on your biggest MDF leakage
- No obligation — a genuine working session
MDF Intelligence Platform — FAQ
MDF software helps technology vendors, distributors and resellers manage Market Development Funds — allocating funds, processing claims, capturing proof-of-performance and, ideally, attributing the pipeline that funded activity generates. The MDF Intelligence Platform focuses heavily on that last part: attribution and AI-guided optimisation.