Channel & Partner Marketing Services
Four focused offerings for technology brands that grow through the channel — from strategy to hands-on execution, led by a 20-year vendor-side practitioner and available across EMEA.
What we do
A specialist for every stage of the channel
Whether you're building your first partner motion or optimising a mature MDF programme, there's a focused engagement to match.
Channel Marketing Consultancy
Specialist channel marketing strategy and execution for tech vendors, distributors, and resellers across EMEA.
Explore Channel MarketingPartner-Led Growth
Build and scale partner-led growth: through-partner and to-partner marketing that turns your ecosystem into a revenue engine.
Explore Partner-Led GrowthGo-to-Market Strategy
Channel and partner go-to-market strategy for tech brands launching or scaling through indirect routes to market in EMEA.
Explore Go-to-Market StrategyMDF Programme Optimisation
Recover wasted spend and prove pipeline from your Market Development Funds with expert MDF programme optimisation.
Explore MDF Programme OptimisationConsultancy paired with software
Our services are reinforced by the MDF Intelligence Platform — early-access software for tracking, attributing and optimising MDF spend, so the strategy we design is measurable in practice, not just on paper.
Ready to scale through the channel?
Book a free 30-minute discovery call with Mikael Zeitlin to pressure-test your channel, partner-led growth, or MDF strategy.