Channel & Partner Marketing Services
Five focused offerings for technology brands that grow through the channel — from strategy to hands-on execution, led by a 20-year vendor-side practitioner and available across EMEA.
What we do
A specialist for every stage of the channel
Whether you're building your first partner motion or optimising a mature MDF programme, there's a focused engagement to match.
Channel Marketing Consultancy
Specialist channel marketing strategy and execution for tech vendors, distributors, and resellers across EMEA.
Explore Channel MarketingPartner-Led Growth
Build and scale partner-led growth: through-partner and to-partner marketing that turns your ecosystem into a revenue engine.
Explore Partner-Led GrowthGo-to-Market Strategy
Channel and partner go-to-market strategy for tech brands launching or scaling through indirect routes to market in EMEA.
Explore Go-to-Market StrategyMDF Programme Optimisation
Recover wasted spend and prove pipeline from your Market Development Funds with expert MDF programme optimisation.
Explore MDF Programme OptimisationEvent & Project Management
Fractional event project management for IT vendors, distributors and resellers — one accountable lead running your regional events end-to-end.
Explore Event & Project ManagementConsultancy paired with software
Our services are reinforced by the MDF Intelligence Platform — early-access software for tracking, attributing and optimising MDF spend, so the strategy we design is measurable in practice, not just on paper.
Ready to scale through the channel?
Book a free 30-minute discovery call with Mikael Zeitlin to pressure-test your channel, partner-led growth, or MDF strategy.